Graphic Design Trends for 2020-2021
The right graphic design educates your audience and tells them about the usefulness of your brand through customized illustrations and fonts as well as color transitions. However, the graphic design industry is constantly changing. Trends change every year. This means that you have to continuously improve your skills so that you can keep up with the latest trends. Here are some graphic design trends for 2020-2021.
Unique and attractive animations are more effective in grabbing people’s attention compared to normal pictures. It’s also a powerful way to revitalize your brand. Animations used by companies include continuous movement wherein every part of the plot is connected to a succeeding scene. Continuous animation sequences can improve people’s immersion in your website and content.
2. Data Visualization
Data visualization and animation go hand and hand. Simple animations, however, may not attract attention. If you include statistics in your animation, people will certainly view them. Animated elements and data visualization play an important role in graphic design. Use animation whenever possible, as it will help you convey information in a more stylish manner. You will also save users from long page scrolling. People will also remember you.
3. Personalized Fonts
You need to provide quality content to boost your chances of getting indexed by search engines. Your content should be properly formatted as well. This means using the right font for your website. Bold fonts have become popular in the last few years. Fonts will be linked with minimalism as well. Serifs and angles won’t be used. The best thing about simple fonts is that they can be personalized.
4. Muted Color Palettes
We will see more muted color palettes in 2021. Muted colors are essentially bright colors infused with white, black, or complementary colors. Muted colors feel organic and natural. The popular networking platform, LinkedIn, started using muted colors last year. Those muted colors made their landing pages and social media graphics feel comfortable and genuine. The text stands out against a muted background color, so don’t be scared to shift to a muted color palette.
5. Geometric Shapes
Rigid geometric shapes have replaced abstract and flowing shapes in graphic design. Geometric shapes are easier to make and use and add consistency, structure, and order to a design. There are various ways to add geometric shapes to your visual. One of these is by using an image frame to make different images feel similar. You can also use one background shape to make different images look consistent.
Geometric shapes can be combined with muted color palettes too. They create good contrast when used with natural muted colors. For example, hard geometric shapes and soft muted color palettes can be combined to create an eye-catching design. Geometric shapes can also add depth and texture to your design. You can make them the main point of your design as well. There are various ways to use geometric shapes, so feel free to experiment.
6. Simple Illustrations
Stock images are often used when building a website. If you’ve been in business for years, you can continue to do the same because your audience is used to this approach. However, if you’re just starting out, you should consider using simple illustrations. This approach allows you to present more variety. Customers are already tired of stock photos. If you add stock images to a new website, it will look like you didn’t put enough effort and creativity into your work. Simple, drawn illustrations are easy to do and also provide a persona touch to your website.
7. Text Heavy Videos
Creating new videos is not going to be easy next year. You can’t hire someone so easily or shoot a short video with your friends or team. That’s why video might lean on motion graphics and text a lot more in 2021. You can make text-heavy videos that announce your latest product or service offering. If you want to promote your product, you can make a product explainer video.
You can use your brand fonts, voice, and colors in your videos to demonstrate a unified brand across your marketing channels. The best thing about these videos is that it doesn’t require you to shoot a video footage. This means that you can create and upload videos faster.
Not all brands will offer the expertise and bandwidth needed to build new content. However, you don’t need to create new video content each time you feel like posting one on your website. If you have old articles, you can transform the most important parts into other formats, such as an interview or podcast. You can also turn user-generated content into a video. These heavy text videos can help you repurpose content for various networks and platforms.
8. Social Slide Decks
These decks can be shared on social media such as LinkedIn and Instagram. Social slide decks are also compatible with other platforms. These decks get around 10 to 20 times more clicks and impressions than a simple graphic or visual. You can use social slide decks to repurpose content from your blog post or summarize an article.
Social slide decks can also be used to announce information about your business and product features. These slide decks allow you to convince your audience to take action without requiring a direct link. You can combine videos with static images and other kinds of content to create a more interesting customer experience.
9. Liquid Forms
Strictly fixed bends and edges symbolize monotony. Products and websites with sharp outlines look scary to some people. Liquid forms, on the other hand, create a sense of movement. It also represents agility and creativity. Liquid forms provide a smooth and soft appearance.
Graphic design is a union of visual elements. You can experiment, but you still need to follow some trends. If your graphic design isn’t in trend, your audience will quickly forget about it. You also need to make sure that your graphic design looks great on any screen.