Knowing the Basics of Web Design and Development

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For starters, it is already a given that the look or aesthetic of your website is essential in appealing your customers. Well, it’s time for you to know that an alluring website does not really equate to a great one. Aside from its appearance, you must also make sure that your site has a great functionality as well.

By keeping these two in mind, you would be able to create a website which is not only mesmerizing to look at, but also easy to use. Take into consideration that the look of your site would also vary on its user (aka your customer), so make sure that the type of design and functionality you’d integrate onto your website would be friendly for a general audience while still keeping its vibe.

There are things you must keep in mind when starting with the basics of web design and development, and the list below would surely be of help to you.

Set an Aim for Your Website

To be able to do this, you must know what you’re aiming for once you are planning out the details of your site. Know its purpose, and make sure that the design of your website will be able to tell your customers or site users that that is the aim of your site.

For example, if you have or are aiming for a portfolio type of website, make sure that its layout is able to capture all of your magnificent work and will be able to showcase it the way you want it to. For a magazine type of website, keep in mind that you must keep your site eye-catching while still being able to share the content that you want the users to see.

By simply knowing and understanding the purpose you’re aiming for, you’re one step closer to knowing what kind of design you’d want your site to have.

Make the contents simple and organised

No one wants a too complex website. It actually causes more of a headache than helping the user find ease and relief in a supposedly conventional website.

To make your website “simple and organized”, simply do not put content that is ‘too much.’ In your website’s content, avoid using words that are too deep for the general public to comprehend and use words or maybe idioms that are common to many. Break your paragraphs supposing it looks too long, so it isn’t much of a bother to read.

You could also provide sections on your site so that the content could be organized as if kept in folders. This supplies easier navigation for your users. Use titles and subtitles for your content so that the users would immediately know if that’s the kind of content they were searching for.

Not only does this step make your site relaxing to look at, but it can also provide ease of use for your users, as well.

Take Note of Your Website’s Typography

This is essential once you start layouting your website. You’ve read and known about how you should make your site look simple – if you want to achieve this, you should take note of your website’s typography.

This is mainly about the fonts you would use for your layout and design. There are a variety of fonts, a lot of fancy ones to choose from, but if you would like your users to have an easy and relaxed time reading the contents of your site, you could opt for Sans Serif fonts more.

The fancy fonts are good, sure – you could use cursive and Serif fonts for the titles, perhaps, but when it comes down to the actual content of your site (such as articles or whatnot), then it’s best that you use a Sans Serif font. Examples of these are Arial, Century Gothic, and Gill Sans MT.

If you’re not familiar with the difference of a Serif and Sans Serif font, keep this in mind: a Serif font includes little lines attached to the letter, such as Times New Roman. Now, “sans” means “nothing”, so Sans Serif is pertaining to those fonts which have no little lines attached to it.

You’re still free to use a variety of fonts! But Sans Serif is highly recommended to give off a better finish.

Use Media in Designing Your Website

This, would no doubt, make the entirety of your website look so much better. Adding media does not only bring a splash of color into your site, but it makes the design look livelier, as well.

Availing stock pictures are one of the most recommended go-to options when choosing media for your site, but it’s not entirely advisable. If you have the means to take professional pictures of your product or the necessary subject for your site, then that would be so much better, as it would make your site look more authentic.

The media doesn’t limit itself to pictures only, as well. You are free to use videos or infographics to add some flavor to your site. Additionally, using these could also provide easier navigation and understanding for your users about your website.

Make It Mobile-Friendly

Not all of your users have access to a computer. In fact, most web browsers surf the internet on their phone. If your site is not compatible with a mobile phone, then not only would your users have trouble navigating it, but you would also have trouble having constant users around.

Make sure that your website is compatible with both computers and mobile phones so that you wouldn’t have any problems in the near future. You would think that your website is okay to go, but you probably haven’t checked how it looks on mobile yet.

Some websites tend to look messier on mobile phones, and people would also have a hard time navigating through it. This hassle would definitely not appeal to the general public, considering the fact that most of these general public people are mobile users. Your site would have fewer users and fewer views.

Once you have made sure that your site is compatible to all devices, however then you’re all set to go!


Jukkie Digital Agency excels at custom design and front end development. We love taking on challenging projects that require full-on content strategy, thoughtful design, demanding development, and ongoing marketing.

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