The Benefits of Web Design and Development
Whether you are a student, a business holder, or a regular office employee, we are sure that you have heard about web design and development. Yes, most people know about this topic. But, we want to make sure that all of us will have a better understanding of this latest tool.
In this post, we are going to talk about web design and development and the benefits you can get from it. So, let’s get into it without any more ado.
Before we move on to the web design and development benefits, let us first define what it is all about.
What is Web Design?
Different people have different understanding and definition of web design or web designing. But generally, web design refers to the combination of different elements related to arts and designs, including architecture, layout, planning, and creation.
Those are the different elements that web designers should keep in mind to have a well-designed website. Aside from that, we should also take into consideration the other elements, such as user interface videos, images, font, contrast, colour, and many more. The outcome of the combination of these elements that will be integrated into one’s website is called Web Design.
What is Web Development?
Of course, after defining web design, we should also know the definition of web development. When we say web development, it is an area of web designing that is consists of different activities that are related to website development.
Some people call it Web Programming. It is included in the build-up of dynamic websites. It is a process that is consists of different elements, including network security configuration, server-side or client-side scripting, web content development, web design, and many others. Anyone looking for a great career may consider Web Development considering that it is a high paying job and has an increased demand in the future.
Now that you know what web design and development is, it’s time for you to know its benefits.
Web design and development had helped a lot of website owners around the world. Aside from helping you reach success; it also has lots of benefits that you can get from it. The following are some of them.
More Mobile Traffic
SimilarWeb claimed that way back in 2015, the leading web pages in the United States gained more than half of its overall traffic from the users of mobile gadgets. This is a sign for the companies to create a website that can deliver important information and can be accessed by anyone through their mobile phones without experiencing any sub-optimal site layout or distorted images.
On the other hand, some business owners prefer creating a separate website version that can be accessed through mobile phones. Whether you have separate websites, we recommend you to make it as responsive as possible.
Needs If you create a separate mobile-accessible website, you should know that it requires maintenance that needs extra support and testing. Additionally, a standardized testing method is being used in the creation of a responsive website design. This method ensures that the website layout is optimal in most screens.
Aside from that, when you opt for a separate mobile and desktop website, there are lots of things you need to consider, including two design teams, two administrative interfaces, and two content strategies.
Separate websites require a lot of time and work. Therefore, we recommend you to create a one-size-fits-all webpage. A single website means fewer problems for consumers, business owners, and developers. You don’t also need to spend the majority of your effort and time. Thus, you can use your spare hour on other productive things such as content creation and marketing.
Higher Conversion Rates
A low bounce rate is part of a battle you may experience in running a website. To convert your visitors to potential customers, consistency is an important factor to consider. If we are the users and deciding whether your website is worth to subscribe or not, we want to make the whole process easier and quicker. We are not fond of being redirected to different websites we don’t want to see. That’s why we recommend every website owners to create a secure and professional-looking website to turn their site visitors to customers.
Improved Online Browsing Experience
We believe in the saying, “the first impression lasts.” It is important to give your website visitors a positive and enjoyable while browsing your website to their mobile phone or desktop. If the visitors are more likely pinching, shrinking, or zooming their screen, there’s a low chance for them subscribing to your site.
Search engine optimization or SEO considers the responsive web design and development as important as the making of good content. When your site gains higher bounce rates and stronger backlinks, it can lead to higher search engine rankings. One of the benefits of creating only one but responsive website than a separate mobile and device website version is that it prevents the possibility of content duplication. Duplicate content can affect the search ranking of your website negatively.
Improved Offline Browsing Experience
Considering that most of the mobile devices these days, including tablets and mobile phones, are HTML5 enabled, users can benefit from browsing a website offline. If your web design is responsive enough to be browsed, whether offline or online, there’s a high possibility that more potential customers will follow or subscribe to your website.
Mobile phone users usually don’t pay attention to something for too long. According to studies, websites that have a slow loading speed are being abandoned by mobile visitors. If a website is not intended to be browsed on tablets or mobile phones, the loading time will take a little bit longer, which can result in frustrated customers. To prevent this from happening, it is important to use the latest performance techniques. These include responsive image display and caching to increase the loading speed of your website. When your page loads quickly, your visitors will have an easier and enjoyable browsing experience.
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