Tips & How to Make an Effective Web Design

Web Design

Web designing is an essential tool that can help in spreading any business or platform you have. It has the capability to transform your website into a one of a kind and one that guarantees an effective attention seeker for potential clients. However, web designers often think and focus on web design processes that involve technical matters such as content management, codes, and wireframes. Behind these, an excellent design does not integrate at all the social media buttons and slick the visuals. Great design is also about having that process of website creation that has an overarching strategy. Given that, below are some tips and steps on how to make an effective web design that is worth your money, time, and effort. We are going to ensure you with the best and high-quality services to serve you and your website right.

Identify your Goal

The first step that you need to know and practice is to identify your goal or main purpose on why you are building this website. This can help in aligning your focus and increase your desire in achieving this dream. Also, this initial stage is where our team’s service will be utilized. Here, we are going to discuss with you the matters regarding your main goal, desires, and expectations on the output. This is where the collaboration of stakeholders and client are in close usually to plan things out effectively. Below are the questions that are mostly raised during the discussion involved in this step.

  • For whom is the site?
  • What can you expect from this site, as well as what to do and find from there?
  • What is the main purpose of this website? Is it about information dissemination, ecommerce, amusement, or other else?
  • Does it need to convey a particular brand’s core message clearly? Or is it already an included part to widen branding strategy with unique focuses?
  • What are the biggest competitor sites to exist, and how will this be an inspiration to others, such as the remaining competitors in work and life?

These mentioned questions may be a bit similar and basic, but these are important parts of the process of web design and development. These provide quality and assurance, whether we offer only the best services and features to be enjoyed by our dear clients. Also, it can prevent the project from setting off the wrong direction.

One or more clearly identified goals are already enough, but if you are looking forward to clarity and better expression of it, settling with one paragraph summary will do well. This will serve as your platform to express your ideas in which our team will further enhance, develop, and turn into reality. This can help the design to be on the right path, leaving no client and service providers in confusion and stress.

These are the tools used in website goal identification:

  • Creative brief
  • Audience personas
  • Brand attributes
  • Competitor analysis

Definition of Scope

Scope creep is just one of the expected common problems in web designing, so having a clear and effective definition of the scope will do a lot of help. The client can start from one goal, and our team will further evolve, change, and expand into a better one during the process. Next thing, we allow the clients to know not only web designing but also push notifications, emails, and web apps.

Furthermore, matters like these are not identified as a problem for our team as a well-known web designer. Instead, we treat it as a challenge that will help us think and act outside our comfort zone. We are transforming a website and our team to be more realistic, budget and timeline friendly, and continuously improving.

Below are the tools used in this step:

  • Timeline visualization
  • A contract

Wireframe and Sitemap Creation

After the scope, we will now proceed to the creation of a wireframe and sitemap. First, a wireframe is used to provide a framework for the storage of content elements and virtual design. It also helps to identify any potential gaps and challenges with the sitemap. Although it does not contain a final design element, a wireframe acts as a guide for the look of the site.

On the other hand, the sitemap is like a blueprint of the house. It gives information and a clear idea and explains relationships between content elements and various pages.

Tools for wireframing and sitemapping:

  • Sketch
  • Balsamiq
  • Paper and pencil

Visual Elements

The next step is virtual elements. Here, our team does the shaping of an existing brand element, logos, color choices, and other else as the client’s request or stipulations. In short, this is where the visual styles are created for the site. This is the process where our main purpose as web designers stands out.

Compared to before, images nowadays are more significant when it comes to web designing. It does not give only a professional feel and looks; it also promotes and builds trust, mobile-friendly, and communicates a message.

Furthermore, the visual elements are responsible for relaying the message and communicating to the site users. This appeals to them either to inspire or to lead the way in using the site properly. The only rule in this step is to get the virtual elements properly together to guarantee its success. If gotten wrong, then it will only be just another web address.

Tools for visual elements:

  • Photoshop
  • Illustrator
  • Sketch
  • Element collages
  • Style tiles
  • Mood boards
  • Visual style guides


After settling and finalizing the visual elements, we will now proceed to test the site. This is the process where the inputs are being checked before it’s made available for public use. This guarantees an excellent output that can lead to success.

Website testing tools:

  • SEO Spider
  • W3C Link Checker


The last step is now launching. After we have completed and ensured that the website design meets the expectation of our team and the client, it is now then ready for launching. This is the happiest and most satisfying part of web designing. All the hard works will be paid off.

Jukkie Digital Agency excels at custom design and front end development. We love taking on challenging projects that require full-on content strategy, thoughtful design, demanding development, and ongoing marketing.

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