Top 11 Web Design Trends for 2021

SEO agency UK

Web design features and elements that were once innovative and modern may have become obsolete in recent years. You don’t want to lose conversion and clients because your website doesn’t meet web standards or looks outdated.

The following are the top 11 web design trends for 2021.

  1. Asymmetric Layouts

Building websites on a grid puts emphasis on key elements and helps simplify the structure. However, it reduces the website’s uniqueness. The upcoming web design trend is the asymmetric layout. Creating a sense of balance is a must, and this can be achieved through user testing. You want to make sure that nothing in your website is bigger than the rest. The eyes are always drawn by large elements. That’s why you have to increase the elements’ sizes you wish to concentrate on.

  1. Data Emphasis

A design that puts emphasis on project data helps you compare your company’s data, allowing you to make decisions faster. Search engines want viewers to remain on the site for as long as possible. This kind of design can help keep the viewers on your page, which will boost your website’s indexability. You have to consider different business factors in developing a data-driven design. It’s also important to focus on data placement and intelligent management as well as developing a source of data.

  1. Flexible Vector Graphics

A website that contains interesting multimedia will always get attention. Search engines care about the viewers, and among their ranking criteria is the result of indexing websites on mobile devices. However, PNG images and GIFs lose saturation when resized. This problem can be solved by using Scalable Vector Graphics (SVG). With this format, you can resize the photo to fit the screen without losing saturation.

You can also upload a video to get the users’ attention. Now, how can you use SVG illustrations and guarantee the image volume at the same time? You can do it by using floating elements and soft shadows. These effects make web design more interesting and layered. You can use it for designing headings, active buttons, body text, and individual illustrations and images. Floating effects and shadows can be added to all elements of web design.

  1. Combination of Graphics and Photos

Using real photos helps maintain branding and allows you to stand out as well. Overlapping graphics with photos creates a unique visual effect. Combining graphics and photos, dilutes complex elements, which allows you to express abstract concepts. It also adds appeal and personality to your website. The style of the graphics and illustrations should complement your brand identity because it greatly affects how viewers interpret the images. For instance, you can use intricate geometric shapes if you have an online shop that sells classic clothes.

  1. Dark Theme

A dark theme makes the website look more elegant and puts less strain on the eyes. It also improves the contrast ratio and makes design features more visible. In fact, large brands like Hublot and Apple are already using this theme. This trend is fetching to be more popular and is expected to gain wide recognition in 2021.  Dark themes save energy and prolong the screen’s life. That’s why this theme is perfect for OLED screens.  You can use this theme to add creative elements with a neon glow to your website. Dark themes have a better effect on users who are planning to watch or read a lot of content.

  1. Website Accessibility

Web design and content always go hand in hand. That’s why you need to take care of all the individual elements on your site, such as the size of the fonts and sound recording. If you want to focus on data placement, you need to make sure that users with visual problems can access it. You have to implement all elements without harming the indexing rating and aesthetics of your website.

  1. 3D Elements

Hyper-realistic 3D creates a great experience for your website. It benefits both the website’s aesthetics and UX. Interactive 3D design motivates viewers to stay longer on your website. It offers a realistic look and helps users make informed decisions. 3D improves interest and overall impression in your brand. For instance, users can assess the properties of your product to help them decide whether they should buy it or not.

  1. Motion Design UI

Smooth animation is becoming more popular today, and this trend is expected to grow further next year. Motion design attracts user attention and can be implemented on a pull-down menu, pop-ups, charts, page header transitions, and scrolling. This design entertains users and displays your unique style, as well. Using accelerated mobile pages or AMP can help you implement motion design without losing download speed.

  1. Artificial Intelligence (AI)

Implementing artificial intelligence on your website allows you to use more data to meet the needs of users. Artificial intelligence helps you automate the graphics selection, gather information about viewers, conduct testing, and place important elements in the right places. It allows you to create personalized and targeted web pages that are focused on a particular context.

  1. Virtual Reality (VR)

Websites such as Airbnb allow you to tour rentals before booking a reservation. VR experiences allow you to serve meaningful content to viewers, which can help them make a purchasing decision. For instance, you can use virtual showrooms to emphasize certain features and products. You can also make a virtual version of your store, so viewers can browse and buy your product. If they can see the products you offer, they will be encouraged to visit your physical location. VR experiences are particularly beneficial for those who don’t like dealing with aggressive sales staff.

  1. Colourful Minimalism

A website doesn’t have to be all white to be considered minimalist. Colorful minimalism is expected to be popular in 2021. Shopify, for instance, implements colorful minimalism. Their website features minimal design elements, clean text, and a bold background color.

Final Thoughts

Web design trends are ever changing. You need to keep yourself updated with these changes, so you won’t be left behind.

Jukkie Digital Agency excels at custom design and front end development. We love taking on challenging projects that require full-on content strategy, thoughtful design, demanding development, and ongoing marketing.

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